Wouldn’t it be nice if the website you use to attract patients was written by someone who also has patients?
That’s me – a holistic health copywriter.
(aka a chiropractor who has always loved writing).
You know how refreshing (and exciting) it is when the perfect patient walks through your door? It’s like, “yes, I knew this was why I got into this profession, to help people exactly like this.”
You were always meant to work with your perfect, ideal patient. And while they do come back again and again because of your skills and techniques, they stay because they like you. You are also their ideal provider and they want to continue trusting you with their health.
So why not show them who you are from the get-go, with a website written in your voice, with your vibe, that attracts your ideal patients from the moment they search Google?
And if you’re like, “yeah, but I hate writing about myself (or at all)”,
maybe your ideal copywriter is out they waiting to work with you to make this all happen.
and pass off the boring work to someone who gets lit up by it.
(give me a hot coffee and some slow tunes and I am SO content writing my little heart out)
SPEND YOUR OUT-OF-OFFICE TIME ACTUALLY OUT OF OFFICE
In this day and age, it matters to people who they trust with their healthcare.
I know this because my own patients have told me so. They want someone who gets them, who knows what they are going through, and who can actually help them make a difference.
YOU ARE THE BEST PROVIDER TO HELP YOUR IDEAL PATIENTS.
But if your website looks the same as every other provider in town, and your office posters are so common that no one even notices them anymore, no one will know what makes your care so much better than your neighbors’.
THE DOCTOR IS IN…THE WRITER’S CHAIR
Hey, I’m Becca — and I want your schedule to be full of patients saying, “I’m so glad I found you.”
As a chiropractor by trade and a writer at heart, I know what patients are looking for in a provider and I know how to communicate who you really are to attract those perfect clients to your office.
I love spending my time in the office with my own patients, helping women find emotional peace during the unbalanced and hormonal times in their lives (an experience I can relate to as I build two businesses while raising a toddler and a newborn). I’ve found that I relate best to my dream patients when I’m up front about who I am and what I’m experiencing in my own life.
It matters to people who they work with. They want someone who gets them, but if they don’t get to know you before they walk in the door, they might not know you are the perfect provider for them.
As someone with a deep understanding of the sacroiliac joints and the oxford comma, I'm here to take the tasks you don’t want to do off your hands.
SO, WHAT’S THE REAL DEAL WITH THE UNBALANCED AND HORMONAL THING?
I lean into the reality that life is not black and white, and that means what people need at any given moment isn’t either.
My *imbalance* comes from my love of working in person with moms and my need to put my head down and be creative. Also my desire get out of the house and having freedom and flexibility to stay at home with my kids part time (cue writing this with Frozen on in the background and a 2 year old sitting on my lap).
We are all carrying different needs and wants at one time, and sometimes that means a doc with a newborn needs an updated website *and* some guidance on how to help their new little bundle of joy feel more comfortable.
Building a business with littles in your lap? I get you.
Need a new website, marketing materials, or help setting up Jane App? I got you.
Looking for strategies to help through parenting difficulties? You came to the right place.
GUILTY PLEASURE
Sleeping in on a Sunday morning while my husband and son make pancakes together.
YOU CAN FIND ME
Daydreaming about my future Northern Michigan lake house.
I ANNOY OTHERS BY
Compulsively letting everyone in the room know what actors were in what other movies (but, like, even I don’t really care??)
WHEN IT’S NAP TIME, I SNUGGLE…
One of my children because I *live* for contact naps.
MY CONTRADICTION IS…
I love early mornings but I am NOT a morning person.
PROBABLY LISTENING TO
A manifestation podcast. Or Ed Sheeran on repeat.
I DABBLE IN
Tarot card reading. But just for myself. LOL.
YOUR TECHNIQUES AREN’T THE SAME AS THE GUY UP THE STREET
Your ideal patients deserve to know that.
And you deserve a website that reflects who you are, not just what you do.
